In an industry where people recycle the same marketing initiatives, it's difficult for installers to find something that really works - and reap the rewards.  Some ideas work in theory but need to be fine tuned to be effective in particular locations or individual companies.  What works for a dealer in London doesn't necessarily work for one in South Wales.  Not only that, companies do have to do enough marketing to make the difference - and do it continuously.

Having started a window installation company, my brother Andrew and I soon realised the potential of adapting marketing strategies to boost sales.  In 2005 Conservatory Outlet, the Bolt On Brand that helps conservatory companies add or increase sales, started to trade.

Unlike a franchise, our dealers maintain their own identity and become part of the nationwide Conservatory Outlet brand.  Paul Webber, owner of Evalast Windows told me recently: "Conservatory Outlet's marketing support is invaluable in such a competitive market place.  With sales increasing month by month we have never looked back since becoming a dealer."

In a flat market, last year Conservatory Outlet's dealers more than doubled and some dealers grew by more than 30%.  This growth is the result of several initiatives.  Conservatory Outlet advises on sales training, professional brochures, leaflet drops, radio and bus advertising and pay per click website campaigns.  Conservatory Outlet has also recently launched a new website ConservatoryTV where the company will be developing video footage which will help consumers make the correct purchasing decision.

The web has become an effective marketing tool.  Our dealers have the benefit of a link from our website www.conservatoryoutlet.co.uk and recommended companies are pushed also on the new website www.conservatorytv.com2.  A dealers website has also been launched - www.outletdealers.co.uk - where potential dealers can see the product range, get the 123 manufacturers guarantee information, order online and order track online.

Our philosophy is 'if our dealers grow, we grow'.  The marketing package can be completely designed to suit the needs of the installer.  It's not for everyone though.  Marketing doesn't work in a vacuum.  The growth formula is: tailormade marketing plus a proactive dealer - equals fast growth.'

If your company is interested in looking at what Conservatory Outlet can offer please visit www.outletdealers.co.uk where you will find all the correct contact information.